Wine Savings? Well Its About Time......
Tuesday, November 08, 2005
http://www.mattprenticerg.com/urc/index.asp
I was reading on www.fermentation.com and there was a bit on the Matt Prentice Restaurant Group which is a conglomerate of Michigan eateries around the metro detroit area. What the posting said was that these restaurants would be selling wine for only a 50% markup from their wholesale price.
What that means......
The word "revolutionary" may seem like a strong way to describe a restaurant's wine program, but what Madeline Triffon is up to at Morels: An American Bistro in Bingham Farms is sending shock waves throughout the Detroit dining scene. And everybody said it wouldn't work. Since June, Triffon, the master sommelier and beverage director for the Matt Prentice Restaurant Group, has revised the pricing of by-the-bottle sales at one of the group's 12 restaurants to reflect a policy of 50% above wholesale. That means if the restaurant can purchase a bottle of wine for $10, the cost to you is $15.
Many restaurants typically double, even triple, wholesale pricing.
"Great wine should be accessible," says Triffon. "And for the most part, especially in restaurants, the best wines in the world have been treated as an exclusive commodity. My mission has been to make wines as inclusive as possible. This way of marketing interesting wines within a restaurant is a pretty unique concept."
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I am used to looking at bottles in a restaurant and dividing it by 3 for what my cost at a store would be. I would never buy bottles since the cost difference was just too much for me to bear but with this new logic, I could actually save if I bought a bottle at one of these restaurants. The one that Erika and I usually go to is the Flying Fish over on 13 mile and Southfield, the food is great and I just took a look at their menu and the bottles were very affordable. You can have a $20-$25 bottle of wine with dinner and not worry that its Sutter Home you are being served. I would love to see this concept stretched across more restaurants. If the state legislators keep their fithy hands off the wine shipping issue, out of state vineyards could possibly sell directly to restaurants and we could save even more.
Posted by mardenhill 11/08/2005 05:08:00 PM
1 Comment:
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- Anonymous said...
9:58 AMWhat a great site » »
