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Did Steve Jobs Just Say That?

"The Internet has made such leaks far more damaging, since a single leak can be spread worldwide in less than a minute," he wrote. "Such leaks can rapidly result in software programs available as free downloads on the Internet which will disable the DRM protection so that formerly protected songs can be played on unauthorized players."

As a result, Jobs said that Apple has concluded that if it licenses FairPlay to others, "it can no longer guarantee to protect the music it licenses from the big four music companies." A more suitable alternative, he said, would be to abolish DRMs entirely, creating a world where every online store sells DRM-free music that would play on any digital music player from any company.

"This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat," Jobs wrote. "If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store."
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Wow, Jobs admitting that he would go DRM free if the record labels agreed to it. I like the idea of this, now drop the price a little and you have a deal. eMusic can sell its songs DRM free and for 25 cents a piece, why can't iTunes? The iPod would still be king since no other device can come close to its ease of use. Jobs seems to get his way and lets hope he can pull a rabbit out of his hat and give us this gift.

Posted by mardenhill 2/06/2007 08:35:00 PM  

1 Comment:

  1. Anonymous said...
    25 cents on iTunes is not even possible. DRM free for 50-75 cents on iTunes is more realistic. Apple still has to pay for hardware, bandwidth, and people to maintain it. Can't be done on 25 cents....

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