It took a few days and some blog reading but I was able to come to the conclusion on why Apple released a $100 leather ipod case. Its not for this generation ipod, its for the future one, the true Video iPod that will feature a 4inch screen and no click wheel. The controls will be touch sensitive and will be inside the screen. Think about it, why release a case with no access to controls, doesn't make sense. What makes sense is the new model, no buttons, just a handheld with everything built right in. This also adds to the rumor that the music store will start to sell motion pictures in the next coming months. Maybe I am reading too much into this but the whole internet was pissed off with the media event and its finally making sense. Apple doesn't just release something like a $100 case for no reason, there has to be a bigger picture. As for the nano case, they couldn't leave it out since there are 3 models people would become suspicious as to why there wasn't a case made. Why do you think, feel free to post some comments.