What's Inside The New Video iPod?
Friday, October 21, 2005
Landing two of the biggest design wins are PortalPlayer and Broadcom, Jefferies said. The video iPod features an $8 audio decoder chip from PortalPlayer, a company which continues to secure Apple's iPod business. Meanwhile, Apple has reportedly tapped Broadcom for the $10 video decoder chip responsible for the iPods video playback capabilities.Also inside the iPod, Jefferies found a $65 Toshiba 30GB 1.8-inch hard drive; $1.75 256Mbit Samsung SDRAM chip; $3.75 Wolfson Microelectronics audio codec; $1.60 Linear USB power manager/Li-Ion battery charger; $0.75 National step down switching regulator; $1.00 Phillips DC/DC converter; $1.30 Silicon Storage Technology 8Mbit parallel flash; $2.50 Phillips power management unit; and a $0.85 Cypress PSoC mixed signal controller touch pad.
Combined with a $2.50 touch pad, $4.50 Li-ion battery, $15.00 LCD screen, and $25.00 of other materials, the firm estimates Apple's bill of materials for the video iPod to total $143.50. Before manufacturing, advertising, freight and other charges, this represents a 52% gross margin based on the 30GB iPod's $299 suggested retail price.
..........................................
This is what it looks like inside the new video ipod, pretty cool and at a manfacturing cost of only $143.50, Apple is doing quite well for itself. Our friend Kathy just received her new ipod and maybe she could post a review on how well it works and if the video resolution is as good as they say.
Posted by mardenhill 10/21/2005 09:20:00 AM
1 Comment:
-
10:50 PM
Cool blog, interesting information... Keep it UP dance music kid Format a laptop hard drive Auto seat cover top
Subscribe to:
Post Comments (Atom)
